The benefits of using Google Search Console to track website performance ?

Google Search Console (formerly known as Google Webmaster Tools) is a free tool provided by Google that allows website owners to track and improve their website's performance in Google search results. The benefits of using Google Search Console include:

• Monitor search traffic: Google Search Console allows you to monitor the number of clicks, impressions, and click-through rate (CTR) for your website in Google search results. This can help you understand how your website is performing and identify areas for improvement.
• Track search queries: You can see which search queries are driving traffic to your website and which ones are not performing well. This can help you optimize your content for specific keywords and improve your search rankings.
• Identify technical issues: Google Search Console can alert you to technical issues on your website that may be impacting your search rankings. This includes crawl errors, broken links, and issues with your sitemap.
• Monitor backlinks: You can see which websites are linking to your site and track the number of backlinks you have. This can help you identify opportunities to build new backlinks and improve your search rankings.
• Optimize for mobile: Google Search Console allows you to see how your website is performing on mobile devices and identify any issues that may be impacting mobile users. This can help you optimize your site for mobile and improve your mobile search rankings.
• Understand user behavior: Through Search Console you can gain insights on how users interact with your website. This includes the pages they visit, the time spent on your site, and the bounce rate. This data can help you understand your audience better and make informed decisions about your content and design.
• Improve loading time: You can monitor the loading time of your website and the number of pages that are taking a longer time to load. This can help you identify any issues that may be impacting the user experience and make improvements to your site.

Overall, Google Search Console provides a wealth of data that can help website owners understand and improve their website's performance in search results. It's a valuable tool to track website performance and make data-driven decisions.