How to use Google Analytics to track website traffic and conversions ?

Google Analytics is a powerful tool that allows website owners to track and analyze website traffic and conversions. Here are some ways to use Google Analytics to track website traffic and conversions:

• Set up a Google Analytics account: The first step in using Google Analytics is to set up an account and install the tracking code on your website. This will allow you to track visitors to your site and gather data on their behavior.
• Track website traffic: Google Analytics allows you to track the number of visitors to your site, how they found your site, and where they are located. You can also see how long they stay on your site, which pages they visit, and what actions they take.
• Track conversions: Google Analytics allows you to set up goals to track conversions on your site. These can include things like form submissions, phone calls, and e-commerce transactions. You can then track how many visitors complete these goals and see which pages and traffic sources are driving the most conversions.
• Use segments: Google Analytics allows you to segment your data to see how different groups of visitors are behaving on your site. This can help you understand which segments of your audience are most valuable and which pages and content are resonating with them.
• Use reports: Google Analytics provides a wide variety of reports that allow you to see your data in different ways. These reports can help you understand which pages are performing well, which traffic sources are driving the most conversions, and which keywords are driving the most traffic to your site.