What are dofollow and nofollow backlinks ?

When it comes to backlinks, there are two types that website owners should be aware of: dofollow and nofollow links. These terms refer to the HTML code used to create a link, and they have different implications for search engine optimization (SEO) and the visibility of a website. In this article, we will discuss what dofollow and nofollow backlinks are, how they differ, and their impact on SEO.

• What are Dofollow Backlinks?

A dofollow link is a link that passes on "link juice" or "link equity" from one website to another. When a website includes a dofollow link to another website, it is telling search engines that it considers the linked website to be valuable and relevant. Dofollow links are the default type of link and are used when no other type of link is specified.

When a search engine crawls a website, it follows the dofollow links to find new pages to index. The more dofollow links a website has pointing to it, the more likely it is to rank well in search engine results. This is why many website owners actively seek to acquire dofollow backlinks to their site to improve SEO.

• What are Nofollow Backlinks?

A nofollow link, on the other hand, is a link that does not pass on "link juice" or "link equity" to the linked website. When a website includes a nofollow link to another website, it is telling search engines that it does not consider the linked website to be valuable and relevant. Nofollow links are used when a website owner wants to link to another website but does not want to pass on any link equity.

Nofollow links are created using the HTML tag rel="nofollow" in the link code. The search engines crawlers will not follow.